Job title: Sales Director
Job type: Permanent
Emp type: Full-time
Location: Sofia, Bulgaria
Job published: 2026-08-27
Job ID: 35471

Job Description

We are seeking an experienced and highly motivated Sales Director for our international client in the FMCG industry in Bulgaria. The successful candidate will be responsible for driving sales growth, developing commercial strategies, and leading the sales organization to achieve ambitious business objectives.

SALES DIRECTOR – FMCG 

Location: Bulgaria

Industry: FMCG

THE JOB

  • Developing and implementing the overall sales strategy in line with the company’s business objectives.
  • Driving revenue growth, market share, profitability, and sustainable business development across Bulgaria.
  • Leading, managing, and motivating the sales organization, ensuring high performance and achievement of commercial targets.
  • Managing key customers, distributors, and strategic business partners and building long-term relationships.
  • Identifying new business opportunities, market trends, and areas for expansion.
  • Developing and managing sales budgets, forecasts, targets, and performance KPIs.
  • Working closely with Marketing, Finance, Supply Chain, and other functions to ensure effective execution of commercial plans.
  • Monitoring market developments, competitor activities, pricing, and distribution trends.
  • Ensuring strong execution of sales plans across relevant channels and customers.
  • Coaching and developing the sales team, fostering a performance-driven and customer-focused culture.
  • Reporting sales performance, market developments, and strategic recommendations to senior management.

THE PERSON

  • University degree in Business, Economics, Marketing, or a related field.
  • Minimum 8–10 years of professional experience in sales, preferably within the FMCG industry.
  • Proven track record in a senior sales leadership or commercial management position.
  • Strong understanding of the Bulgarian FMCG market, including retail, modern trade, traditional trade, and/or distributor channels.
  • Demonstrated success in achieving sales growth, developing markets, and managing commercial performance.
  • Proven experience leading, developing, and motivating sales teams.
  • Strong commercial acumen, strategic thinking, and analytical skills.
  • Excellent negotiation, communication, and relationship-building skills.
  • Entrepreneurial mindset, high energy, and strong sense of ownership.
  • Excellent command of Bulgarian and English, both written and spoken.

If you are looking for a new challenge or a position with freedom to apply your knowledge and skills, please register with your CV in English.

Note, that we will contact only those candidates who qualify for the position. Thank you for your application.

 

Arsis Global is a CEE based talent matchmaker for business professionals and leading businesses to drive breakthrough performance and provide efficient solutions for future challenges. Our goal is to connect talents like you to premier companies in a wide variety of industries and regions to push the boundaries and achieve the extraordinary.

When submitting your CV and cover letter in English, you must explicitly acknowledge that:
- you have voluntarily provided your personal data for processing by Arsis Global Ltd –
- you agree the provided personal data to be processed for recruitment purposes within the entities of Arsis Global
- you are informed of the circumstances and terms envisaged under the Personal Data Protection Act/GDPR, the provided personal data is correct and up-to-date
Your CV and all personal data content will be processed in accordance with the provisions of the Personal Data Protection Act. This information will be used solely for the recruitment activity purposes and will be considered if there is a relevant vacancy.